MA (Mass Communication)/ Academic Year 2025-26 / Batch 2024-26/Semester III/Journalism and Audio Visual Specialisation Minor Group-3
Catalogue Code: T5803
Course Type: Generic Core Course
Total Credit: 3
No. of Hours: 45
Internal Marks: 90
External Marks : 40
External Jury Marks: 60
Total Marks: 150
Experiential Learning: No
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Transferable /Life Skills
Course Code: 0501440315
Digital Cultures, Fandom and AI



Digital Cultures, Fandom and AI

Teaching Faculty: Dr Ruchi Kher Jaggi (8 sessions)

-Media & Creative Industries Industries and AI
- Critical exploration of how AI is transforming media and creative industries, focusing on creativity, regulation, and labour through debate and case-based discussion.
- Media Industries and Fandom: Critical examination of fandom cultures and their complex relationships with media industries, focusing on creativity, economies, activism, and power

Teaching Faculty: Ms Divyani Dubey (8 sessions)

Virality and memes as cultural commentary
Agency in prosumption cultures and performance for imagined audiences
Creator economies and parasocial relationships
Gender, disability, and digital communities
Fan gaze, sexual politics, and neoliberal identities
Activist practices and political expression in fan communities
AI, deep fakes, and celebrity representations
AI, techno-imperialism, and the global south/majority world
Catalogue Code: TMC5152
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
External Jury Marks: 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Human Values
Course Skill Type: Transferable /Life Skills
Course Code: 0501440314
Catalogue Code: TMC5153
Course Type: Generic Core Course
Total Credit: 3
No. of Hours: 45
Internal Marks: 90
External Marks : 60
Total Marks: 150
Experiential Learning: No
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Human Values
Course Skill Type: Transferable /Life Skills
Course Code: 0501440313