M.B.A. (Communiction Management) / Academic Year 2024-25 / Batch 2024-26 / Semester IV / Generic Core Course

Flexi-Credit Course

Catalogue Code: F0001
Course Type: Generic Core Course
Total Credit: 1
No. of Hours: 15
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: No
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430404

Flexi-Credit Course

Catalogue Code: F0002
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430403

Brand Valuation and Return on Marketing Investments (ROMI)

Catalogue Code: T5108
Course Type: Generic Core Course
Total Credit: 3
No. of Hours: 45
Internal Marks: 150
External Marks : 40
Total Marks: 150
Experiential Learning: No
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Transferable /Life Skills
Course Code: 501430402

Dissertation/Digital/Multimedia Project

Catalogue Code: T5708
Course Type: Generic Core Course
Total Credit: 8
No. of Hours: 120
Internal Marks: 240
External Marks : 160
Total Marks: 400
Experiential Learning: Yes
Course Code: 501430401