M.B.A. (Communiction Management)/ Academic Year 2024-25 / Batch 2024-26/Semester III/Specialization Core Courses : Public Relations (Major)

Cases in Public Relations Strategy

Catalogue Code: T5950
Course Type: Generic Core Course
Total Credit: 1
No. of Hours: 15
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430319

Public Affairs

Catalogue Code: T5609
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430318

Strategic PR and Reputation Management

Catalogue Code: T
Course Type: Generic Core Course
Total Credit: 2

Corporate Communication Strategy

Catalogue Code: T5952
Course Type: Generic Core Course
Total Credit: 3
No. of Hours: 45
Internal Marks: 150
External Marks : 40
Total Marks: 150
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430316