M.B.A. (Communiction Management)/ Academic Year 2024-25 / Batch 2024-26/Semester III/Specialization Core Courses : Brand Communication (Major)

Creative start-up

Catalogue Code: TMC5037
Course Type: Generic Core Course
Total Credit: 1
No. of Hours: 15
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: No
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430311

Communication Design

Catalogue Code: T
Course Type: Generic Core Course
Total Credit: 2

Applied Semiotics for Brand Communication

Catalogue Code: TMC5016
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430309

Advertising Strategy

Catalogue Code: T5611
Course Type: Generic Core Course
Total Credit: 3
No. of Hours: 45
Internal Marks: 150
External Marks : 40
Total Marks: 150
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430308