M.B.A. (Communiction Management)/ Academic Year 2024-25 / Batch 2024-26/Semester III/Generic Core Course

Guest Lecture/ Event Session/ Induction Session

Catalogue Code: T
Course Type: Generic Core Course
Total Credit: 2
Internal Marks: 60
External Marks : 40

Management Accounting

Catalogue Code: T2777
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430307

Social Media Analytics

Catalogue Code: T2692
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430306

Sport and Entertainment marketing

Catalogue Code: F0002
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430305

Rural Marketing

Catalogue Code: T2141
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Environment and Sustainability
Course Skill Type: Other
Course Code: 501430304

Evolving Media Technologies

Catalogue Code: T5187
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430303

Artificial Intelligence, Augmented Reality and Virtual Reality

Catalogue Code: TE7467
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Transferable /Life Skills
Course Code: 501430302

Internship

Catalogue Code: T5905
Course Type: Generic Core Course
Total Credit: 5
No. of Hours: 75
Internal Marks: 150
External Marks : 100
Total Marks: 250
Experiential Learning: Yes
Course Code: 501430301