M.B.A. (Communiction Management)/ Academic Year 2024-25 / Batch 2025-27/Semester II/Specialization Core Courses : Brand Communication (Major)

Copywriting

Catalogue Code: TMC5023
Course Type: Generic Core Course
Total Credit: 1
No. of Hours: 15
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430215

Advertising Management

Catalogue Code: TMC5036
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430214

Specialised Advertising Research

Catalogue Code: T5092
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430213

Account Planning Models and Practices

Catalogue Code: TMC5018
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430212