M.B.A. (Communiction Management)/ Academic Year 2024-25 / Batch 2024-26/Semester II/Specialization Core Courses : Minor: Brand Communication

Advertising Management

Catalogue Code: TMC5036
Course Type: Generic Core Course
Total Credit: 2
Internal Marks: 30
External Marks : 100
Total Marks: 100
Experiential Learning: no
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430214

Creative start-up

Catalogue Code: TMC5037
Course Type: Generic Core Course
Total Credit: 1
No. of Hours: 15
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: No
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430226