M.B.A. (Communiction Management)/ Academic Year 2024-25 / Batch 2024-26/Semester II/Specialization Core Courses : Marketing and Media Analytics (Major)

Data Privacy & Technical Considerations

Catalogue Code: TMC5031
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430225

R Programming

Catalogue Code: T3531
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430224

Multivariate Analysis - 1

Catalogue Code: TMC5007
Course Type: Generic Core Course
Total Credit: 2

Data Visualization -1

Catalogue Code: TMC5024
Course Type: Generic Core Course
Total Credit: 1