M.B.A. (Communiction Management)/ Academic Year 2024-25 / Batch 2024-26/Semester II/Specialization Core Courses : Media Management (Major)

Strategic Media Buying

Catalogue Code: TMC5050
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Transferable /Life Skills
Course Code: 501430218

Media Sales and Marketing

Catalogue Code: T5617
Course Type: Generic Core Course
Total Credit: 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employability
Primary Orientation of the Course: Professional Ethics
Course Skill Type: Other
Course Code: 501430217

Strategic Media Planning

Catalogue Code: T5003
Course Type: Generic Core Course
Total Credit: 3